当代网络影评的消费化特征研究

发布时间：2018-01-25 12:32

本文关键词： 网络影评全媒体消费化符号消费消费文化　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：网络影评作为文艺批评的一种新形式,与传统影评相比具有"短、平、快"的特点。进入全媒体时代后,网络影评得到了进一步的发展并且在原有基础上衍生出了新的特征,其中又以消费化特征最为突出。目前,关于网络影评的研究已经得到了学界的广泛重视,相关研究的重点主要集中在网络影评产生的环境、表现出的特点和现阶段暴露出的问题等方面。本文主要从消费文化的角度出发,通过分析网络影评消费化特征的内涵、表现及影响,阐述了网络时代影视批评模式的主要特征,并对其意义进行了评价和反思。文章的主要内容包括四个部分:第一部分简要分析了中国网络影评的一般特征及其在全媒体时代出现的大数据直观性、场域交互性、消费化等新的特征。第二部分阐释了网络影评消费化特征的语境和内涵。本文认为,在全媒体语境下,网络影评有利于提升社会整体的精神文化消费水平,同时作为消费活动组成成分的网络影评本身也具有可消费性,因此可以从消费的手段、过程和场域等角度对网络影评的消费化内涵作进一步的分析。第三部分从网络影评的资本利益消费、符号话语消费和趣味消费等三个层面出发,对网络影评消费化特征的具体表现形式进行了阐述和分析。第四部分对现阶段网络影评消费化特征的利弊影响作出判断并进行分析。网络影评消费化特征同时具有积极意义和消极意义..网络影评消费化特征的积极意义主要体现为网络影评可以影响电影本身的创作与消费,培养大众群体的主体性与自觉性以及改变传统的批评格局等方面。其消极意义则主要体现为批评主体性的消解,文艺批评自身的异化以及批评的思维和逻辑同质化等方面。通过以上分析论证,本文认为网络影评在新时期应当建立自觉自律的批评话语体系,充分关注批评活动的社会价值和审美价值。加强对网络影评消费化特征的研究和分析,既是文艺批评顺应时代发展的体现,也是其实现自身发展的必然要求。在网络时代的消费语境中,网络影评在建立健全评价体系的同时,还应坚定批评的价值立场和批判精神,从而实现网络影评的健康有序发展。
[Abstract]:As a new form of literary criticism, network film criticism has the characteristics of "short, flat and fast" compared with traditional film criticism. Network film review has been further developed and derived from the original new features, among which the most prominent feature of consumption. At present, the research on network film review has been widely paid attention to by the academic community. The focus of relevant research is mainly on the environment, characteristics and problems exposed at this stage. This paper mainly from the perspective of consumer culture. Through analyzing the connotation, performance and influence of the consumption characteristics of the network film criticism, this paper expounds the main characteristics of the film and television criticism mode in the network era. The main content of the article includes four parts: the first part briefly analyzes the general characteristics of Chinese online film review and the appearance of big data in the whole media era. The second part explains the context and connotation of the characteristics of online film criticism consumption. This paper argues that in the context of the whole media. Network film review is conducive to improve the overall level of social spiritual and cultural consumption, while as a component of consumption activities, the network film review itself is also consumable, so it can be used from the means of consumption. From the perspective of process and field, the paper makes a further analysis of the consumption connotation of network film review. The third part starts from three aspects: capital interest consumption, symbol discourse consumption and interest consumption. This paper expounds and analyzes the concrete manifestation of the characteristics of the consumption of the network film review. Part 4th judges and analyzes the advantages and disadvantages of the characteristics of the consumption of the network film review at the present stage. The characteristics of the consumption of the network film review have the same characteristics. Positive significance and negative significance... The positive significance of the characteristics of the consumption of online film review is mainly reflected in the network film review can affect the creation and consumption of the film itself. Cultivating the subjectivity and consciousness of mass groups and changing the traditional pattern of criticism, its negative significance is mainly reflected in the elimination of the subjectivity of criticism. The dissimilation of literary criticism itself and the homogeneity of thinking and logic of criticism. Through the above analysis and argumentation, this paper holds that the network film criticism should establish a self-conscious and self-disciplined critical discourse system in the new period. Paying full attention to the social value and aesthetic value of criticism activities and strengthening the study and analysis of the characteristics of consumption of network film criticism is the embodiment of literary criticism conforming to the development of the times. It is also an inevitable requirement for its own development. In the consumer context of the network era, the network film review should establish a sound evaluation system, but also strengthen the value of criticism and the spirit of criticism. In order to achieve the healthy and orderly development of network film review.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J905

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