首饰设计的符号研究

发布时间：2018-02-01 00:44

本文关键词： 符号符号学首饰设计品牌形象首饰设计风格　出处：《中国地质大学(北京)》2015年硕士论文　论文类型：学位论文

【摘要】：随着珠宝首饰行业的不断成熟和发展,市场竞争越来越激烈,消费者的购物需求不再仅仅满足于跟风消费,而越来越多的转向于能体现自己文化品位和社会属性的品牌消费。这种现象对于珠宝首饰企业与首饰设计师既是机遇,也是挑战。在这种大环境下,为了更好的创造价值,珠宝首饰企业需要抓住时机建立起自己优质的品牌形象,首饰设计师需要,迎合市场的同时突出和强化自己的设计主张,形成自己独特的设计风格。这样才能在风云万变的市场竞争中站稳脚跟。符号是人有别于动物的标志,符号对于人的重要性就像运动对于自然界一样不可或缺,符号存在于人类生活的各个方面,通过信息传递,帮助人类社会进行运转。符号学作为研究符号相关问题的学科,没有哪门学科能像它一样与人类的历史文化和物质社会之间发生着普遍、复杂又本质的联系。符号作为一种普遍工具,很多学者将其引入到平面设计、室内设计等视觉设计领域进行研究,但是少有人运用符号的理论对首饰设计进行分析和实践指导。将符号与首饰设计进行关联研究,首先要对符号以及符号学进行初步的了解,对符号学进行溯源探索。通过对历史上符号意义的分析整合,总结与首饰设计相关的符号应具有的含义。首饰设计作为一种视觉符号,其初步图纸具有鲜明的图像性质。在总结首饰设计整体符号特征时,将符号与记号、信号、形象这几个概念进行对比区分,同时还要对首饰设计整体符号特征和首饰设计中的符号特征进行区分。按照逻辑符号学对符号的分类方式对首饰设计符号进行分类,通过引入具体的经典首饰设计作品来分析感受不同类型的首饰设计符号应该具备的特征。珠宝首饰企业的品牌形象构建与首饰设计师设计风格的形成离不开消费者和市场这个大环境。符号、文化、人之间的关系,可以延伸到品牌形象符号体系、企业文化、消费者之间的关系,以及首饰设计风格符号体系、艺术主张、消费者之间的关系。本文通过引入著名珠宝企业与首饰设计师运用符号元素构造品牌形象与形成个人首饰设计风格的经典案例,总结分析在构建品牌形象和首饰设计风格的符号体系可运用到的符号元素。
[Abstract]:With the continuous development and maturity of jewelry industry, the market competition is becoming more and more fierce, the consumer's shopping demand is no longer just to follow the trend of consumption. And more and more turn to the brand consumption which can reflect their own cultural taste and social attribute. This phenomenon is not only an opportunity but also a challenge for jewelry enterprises and jewelry designers. In order to create better value, jewelry enterprises need to seize the opportunity to establish their own high-quality brand image, jewelry designers to meet the needs of the market at the same time highlight and strengthen their design ideas. Form their own unique design style. In order to stand firm in the ever-changing market competition. The symbol is different from the animal symbol, the importance of the symbol to man is as indispensable as movement to nature. Symbols exist in all aspects of human life, through the transmission of information, to help human society to operate. Semiotics as a study of symbolic related issues. No subject can be as common, complex and essential as human history, culture and material society. As a universal tool, many scholars have introduced it into graphic design. Interior design and other fields of visual design are studied, but few people use the theory of symbol to analyze and practice the jewelry design. First of all, we should have a preliminary understanding of symbols and semiotics, and explore the origin of semiotics through the analysis and integration of symbolic significance in history. As a kind of visual symbol, the preliminary drawing of jewelry design has distinct image properties. When summarizing the overall symbol characteristics of jewelry design, the symbol and symbol are put forward. The concepts of signal and image are compared and distinguished. At the same time, it also distinguishes the overall symbol features of jewelry design and the symbol characteristics in jewelry design, and classifies the jewelry design symbols according to the classification of symbols in logical semiotics. Through the introduction of specific classic jewelry design works to analyze the experience of different types of jewelry design symbols should have the characteristics. Jewelry enterprise brand image construction and jewelry designer design style can not be separated from consumption. The environment of the person and the market. The symbol. Culture, the relationship between people, can be extended to the brand image symbol system, corporate culture, the relationship between consumers, as well as jewelry design style symbol system, art ideas. Through the introduction of famous jewelry enterprises and jewelry designers use symbol elements to construct brand image and form a classic case of personal jewelry design style. Summarize and analyze the symbol elements that can be used in building brand image and jewelry design style.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J526.1

【参考文献】