基于祈福文化观念的泰山特产包装设计研究

发布时间：2018-02-26 16:33

本文关键词： 祈福文化泰山特产包装设计视觉语言　出处：《长春工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：在古老而闻名的齐鲁大地上,屹立着一座雄伟壮阔的泰山,钟灵毓秀,历史悠久,文化丰富,文人墨客络绎不绝,留下了众多珍贵的摩崖石刻。自秦汉以来,众多帝王来此封禅祭祀,陆续渗入了各种宗教活动,其中道教和佛教尤其兴盛,庙宇道观遍布而立,百姓们游山祈福的活动也愈来愈盛,因此泰山成为了北方著名的祈福圣地。作为世界文化与自然双重遗产,泰山将历史文化与自然景观完美地融合在一起。优越的地理位置和丰厚的土壤、水质盛产了大量优质的地方食品特产,例如泰山女儿茶、泰山煎饼等。灿烂悠久的民俗艺术和祈福文化也带动了地方民俗纪念特产的市场,泰山玉、石,碧霞元君像和泰山娃等,都蕴含着人们对于美好生活的期盼和向往。因此,在发展泰山地区旅游经济的大潮下,承载着祈福文化精神的泰山食品与民俗纪念商品作为地方特产被上升到了十分重要的位置,但是在推广和包装本地特产过程中却存在着许多普遍性问题。笔者通过对泰安市的一些超市和泰山风景区进行走访调查,对于泰山特产包装设计的现状进行了解析,发现泰山地方特产的包装工艺简单,设计乏善可陈,文化性和创意性不够,这些问题直接影响到了泰山特产的宣传效果和知名度,成为其发展的制约因素。由此笔者以祈福文化为视角对当地的包装进行了文化性与实践性的研究,根据祈福文化的表现形式,挖掘泰山地区深厚的祈福文化内涵,将文化价值转化为实用元素并与特产包装的字体、图案、色彩和造型、材质方面相结合,为泰山特产包装再设计提供延展性的思维空间,这样既能够满足设计审美需求,又能够迎合品牌市场的价值需求,使其文化底蕴更为深厚,发展前景更加美好。
[Abstract]:On the ancient and famous land of Qilu, stands a majestic Mount Tai, with a long history and rich culture, leaving numerous precious cliff stone carvings. Many emperors came here to pay sacrifices to Zen and one after another infiltrated into various religious activities. Among them, Taoism and Buddhism were particularly prosperous, temples and Taoist temples were all over the place, and the people's activities of traveling mountains and praying for blessings became more and more popular. So Mount Tai has become a famous blessing shrine in the north. As a dual heritage of world culture and nature, Mount Tai perfectly merges historical culture and natural landscape. The water quality is rich in a large number of high-quality local food specialties, such as Taishan daughter tea, Taishan pancakes, etc. The splendid folk art and blessing culture have also led to the market of local folklore commemorative specialty products, Taishan jade, stone, etc. Bixia Yuan Monarch statue and Tai Shan WA all contain people's expectation and yearning for a better life. Therefore, under the tide of developing tourism economy in Taishan area, Taishan food and folklore commemorative commodities, which carry the spirit of blessing culture, have been raised to a very important position as local specialty products. However, there are many universal problems in the process of popularizing and packaging local specialty products. Through the investigation of some supermarkets and scenic spots in Tai'an, the author analyzes the present situation of packaging design of Taishan specialty products. It was found that the packaging process of Taishan local specialty products was simple, the design was poor, and the cultural and creative properties were not enough. These problems directly affected the publicity effect and popularity of Taishan specialty products. Therefore, from the perspective of blessing culture, the author makes a cultural and practical study on the local packaging. According to the manifestation of blessing culture, the author excavates the profound connotation of blessing culture in Taishan area. The cultural value is transformed into practical elements and combined with the font, design, color, shape and material of the special product packaging, which provides the extensible thinking space for the redesign of the Taishan specialty packaging, which can meet the aesthetic demand of the design. It can meet the value demand of brand market, make its culture more profound, development prospect more beautiful.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.2

【相似文献】