温州“印象南塘”商业文化旅游景区发展研究

发布时间：2018-04-03 17:16

本文选题：温州“印象南塘”　切入点：商业文化旅游景区　出处：《广西师范大学》2017年硕士论文

【摘要】：随着经济发展,人们对旅游方面的需求日益高涨,且带来了对旅游的要求逐渐提高。温州于2016年被评为国家历史文化名城,且“印象南塘”作为温州市主要旅游景区之一,是温州的一个会客厅,然而如何更好开发和拓展景区各项目的项目成为刻不容缓的关键性问题。温州市计划创建或提升20个A级景区,重点打造的旅游品牌包括雁山楠水、一江两岸夜温州、五马街女人街和印象南塘。据统计,目前我市拥有国家级景区25个,其中AAAA级景区11个,5A级景区1个,而市区AAAA级景区仅江心屿和“印象南塘”两处。“印象南塘”是温州市区市中心范围内的首个AAAA级旅游景区。“印象南塘”被誉为温州的“城市客厅”,代表的是温州的城市品位。2014年底,南塘以千年城市文脉、百里塘河风韵的独特风情,正式获批国家AAAA级旅游景区。南塘街至今已历经千年沧桑。为重现南塘街昔日的繁华景象,2006年我市开始对南塘街进行改造。改建一新的南塘街在建筑风格上保留了江南古居特有的婉约,这种婉约是白墙黛瓦上的点点夕阳,是倒影河面的盈盈月光,是跨河而过的弯弯小桥,抑或是安静伫立的牌坊。景区位于鹿城区中心地带,主要景点包括南塘河、南塘风貌街、白鹿洲公园、文化村、庄头滨水公园。南塘河及南塘街均有千年历史,有丰富的文化底蕴,且文化村内拥有谷超豪故居,全面展示了温州“数学之乡”的特点和风采。温州“印象南塘”景区资源丰富,文商旅等特色产业勃勃兴起,但“印象南塘”景区文化旅游资源的开发则相对滞后。“印象南塘”是温州新一批精品景区的杰出代表,它所承载的历史文化成为极具温州地方特色的文化流派,它将自然与人文、文化与旅游、居住与游憩、时尚与记忆完美融合,既是温州人城市记忆的生活片区,又是外来游客游憩休闲的度假胜地。“印象南塘”景区已先后投入25亿元用于景区资源保护和景观提升。景区保护制度健全,执行到位,景区的建设与管理严格按照温州市文物保护管理、生态保护及文化保护相关法律法规及政策执行,确保了自然生态与文化保护到位。“印象南塘”景区所在区域是温州历史文化精华区,也曾是现代文明城市的疮疤区,通过大量保护利用工程建设和社会投入,现在的“印象南塘”已成为综合性、多样化的文化休闲旅游区。本文通过对“印象南塘”景区文化旅游资源开发的研究,对文化旅游产品的开发有重要的理论意义和实践意义。本文采用体验及观察、文献研究、调查、访问等方法对景区进行研究。本文的成果如下:一、分析自然环境、景区内各项目的历史及现状等因素对温州“印象南塘”的影响。依据“印象南塘”发展的特点,推出景区的发展目标及功能定位理念。二、通过对资源开发中景区管理体制问题、景区管理缺失、和不到位、旅游交通问题、游览方面问题、旅游安全方面问题、卫生方面问题、智能WiFi上网方面等出现的问题,做出对景区发展的建议。三、通过实地调研、案例实证分析,对景区内商业性质店铺进行现状分析,并得出景区内商业店铺发展不足的原因。与温州市区其他几个商圈进行对比得出对策建议。四、通过实地调研、案例实证分析,分析景区内蕴含的温州历史的文化特点,并对景区内文化亮点进行分析得出结论。五、对景区内部、外部交通方面分析及景区设施设备及网站服务方面分析,结合实践项目探讨其对景区建设的影响。六、对景区旅游发展的SWOT分析,分析其优势、劣势、机遇、挑战,并给景区将来的发展提出建议。
[Abstract]:With the development of economy, people's growing demand for tourism, and brings the requirements of tourism gradually increased. Wenzhou in 2016 was named the national historical and cultural city, and the "impression of Nantang" as one of the main scenic spots in Wenzhou City, is a living room in Wenzhou, but how to better develop and expand the area of the project the project is a key problem urgently. Wenzhou city plans to create or enhance the 20 A-level scenic spots, focusing on creating tourism brand including Yanshan Nan River and both sides of water, the night of Wenzhou, Wuma Street woman street and impression. Nantang according to statistics, currently the city has 25 state-level scenic spots, including AAAA level scenic spots 11, 1 5A level scenic spots, and urban AAAA level scenic spots only Jiangxin Island "impression Nan Tang two." impression of Nantang "is the Wenzhou city center within the scope of the first AAAA class tourist attractions." impression of Nantang "is regarded as the temperature The "city living room", on behalf of the city of Wenzhou at the end of the.2014 grade, Nantang in thousands of years of city culture, the unique style of Bai Li Tang River charm, formally approved the national AAAA level scenic spots. Nantang street has experienced thousands of years of vicissitudes. To reproduce the old downtown scene of Nantang street in 2006, I started to the transformation of a new reconstruction of Nantang street. Nantang street in the architectural style of Jiangnan ancient residence retains the unique graceful, the graceful is white walls and black tiles on little sunset, a reflection of the river is graceful moonlight, across the river and over the curved bridge, or quiet standing in the center of Lucheng district is located in the scenic arch. Area, the main attractions include the South River, Nantang street style, Bai Lu Zhou Park, cultural village, the Village waterfront park. The South River and Nantang street has thousands of years of history, rich cultural heritage, and cultural village has the Gu Chaohao residence, a comprehensive display of the The characteristics and style of "Xiang" Mathematics in Wenzhou. "Wenzhou impression Nantang" area is rich in resources, the travel industry vigorously springing up, but the development of cultural tourism resources of scenic impression Nantang "is lagging behind." impression of Nantang "is an outstanding representative of Wenzhou a new batch of scenic spots, the history and culture it bears Wenzhou became the very local characteristics of the cultural school, it will be natural and human, culture and tourism, living and recreation, fashion and memory of perfect fusion, both Wenzhou city memory living area, and foreign tourists leisure vacation resort." impression of Nantang "scenic has invested 2 billion 500 million yuan for resource conservation and landscape enhance the scenic spot protection. The sound system, implementation in place, the construction and management of scenic area in strict accordance with the Wenzhou municipal cultural relics protection management, ecological protection and cultural protection laws and regulations and policies. OK, to ensure that the natural ecological and cultural protection in place. "The impression of Nantang" scenic area is the essence of history and culture of Wenzhou area, also is the modern civilization of exposing the city area, through a large number of protection and utilization of engineering construction and social investment, now the "impression of Nantang" has become a comprehensive, diverse cultural leisure tourism area. In this paper, through the research on the development of the cultural tourism resources of scenic spots, impression Nan Tang has important theoretical significance and practical significance for the development of cultural tourism products. The experience and observation, literature research, investigation, interview method to study area. The results of this paper are as follows: first, analysis of the natural environment, history and effects the status quo and other factors of each project in the area of Wenzhou ". On the basis of the" impression of Nantang "impression characteristic development, introduce the concept of Nantang" development target and function positioning of scenic spots. Two, based on the resource The scenic area management system development, lack of management area, and is not in place, the traffic problems of tourism, tour, travel safety problems, health problems, such as intelligent WiFi Internet problems, make suggestions for the development of scenic spots. Three, through field research, case analysis, analyzes the current situation of commercial properties scenic spots in the shops, and commercial shops within the scenic area that causes of underdevelopment. Compared the countermeasures with the Wenzhou urban district. The other four, through field research, case analysis, analysis of Wenzhou historical and cultural characteristics of the scenic area contains, and get the conclusion on the cultural highlight area. Five of the scenic area the internal, external traffic analysis and analysis of scenic facilities and site services, combined with the practical project to study its influence on the construction of scenic spot. In six, for the development of tourism scenic spots SWO T analysis, analysis of its advantages, disadvantages, opportunities, challenges, and give suggestions for future development of the scenic area.

【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

【参考文献】