“凤凰天使韩剧社”字幕组迷群的参与式文化研究

发布时间：2018-04-09 20:13

本文选题：凤凰天使韩剧社　切入点：字幕组　出处：《湖南师范大学》2015年硕士论文

【摘要】：在Web2.0、SNS、UGC的新媒介环境下,传受交互型的变革昭示了受众身份的悄然改变,伴随社会化媒体的崛起,受众的参与性日益增强,参与式文化形成并被赋予了新的含义。参与式文化是指网络受众为了实现身份认同,借助Web2.0技术,通过积极地传播新闻信息、加强互动沟通、创作媒介文本,由此产生的共享、公开、交互、合作的全新媒介文化样式。“凤凰天使韩剧社”字幕组迷群的参与式文化便是一个经典案例,彰显出生产者、消费者、传播者三者身份重叠的网络传播景观。鉴于此,本文选取可以归纳于参与式文化的“凤凰天使韩剧社”字幕组现象作为切入点,在受众研究和媒介文化研究双重领域中对其进行全面的关照和深入的剖析。先从静态上总体考察字幕组迷群内部的结构和机制,梳理韩剧字幕组的演变和发展历程,阐释“凤凰天使韩剧社”字幕组的群体构成及其虚拟社区的游戏规则。再从动态上建构分析其分工协作的生产手段和多级扩散的互动传播机制,探讨字幕组迷群如何参与到海外文化产品的生产传播过程中,实现对传统受传通路的变革。“凤凰天使韩剧社”字幕组迷群蕴含的参与式文化具有独特的内在特质：主体层面上,字幕组成员在互动中完成身份认同建构,发挥集体智慧的效能,实现受传合一的身份转变；文本层面上,依赖新传播技术,进行多元而个性的文本重构；结构层面上,亚文化群体的“抵抗"与政治权力、商业力量的“收编”多种力量共存且不断冲突与博弈。字幕组迷群的内在特质佐证了参与式文化的内涵要素。处于参与式文化场域中的字幕组在发展过程中也存在不容规避的问题：面临版权拷问与商业资本的侵染,依赖科技力量也受其掣肘,呈现“参与鸿沟”拉大的趋势。同时,这种虚拟社区迷群的参与式文化特质和影响,为当今网络视频媒体的有效经营提供了合理的启示：一方面,网络视频媒体要善于积聚小众“长尾”效应,谋求个性化发展；另一方面,要运用“众包模式”吸纳受众的集体智慧,挖掘“意见领袖”式受众形成交互传播,以期在受众积极主动的参与情势下保持传播内容产制的多样性和灵活性。
[Abstract]:In the new media environment of Web 2.0 and SNSU UGC, the transformation of communication and interaction indicates the quietly change of audience identity, with the rise of social media, the increasing participation of audience, the formation of participatory culture and its new meaning.Participatory culture refers to the sharing, openness and interaction of network audiences in order to realize their identity, by means of Web2.0 technology, by actively disseminating news information, strengthening interactive communication, and creating media texts.The new media culture style of cooperation.The participatory culture of the fans of the subtitle group of the Phoenix Angel Korean Drama Society is a classic case, showing the overlapping network communication landscape among producers, consumers and communicators.In view of this, this paper selects the subtitle group phenomenon of "Phoenix Angel Korean Drama Society", which can be summed up in participatory culture, as a breakthrough point, and makes a comprehensive concern and in-depth analysis of it in the dual field of audience research and media culture research.In this paper, the structure and mechanism of subtitle group fans are investigated statically, the evolution and development of Korean TV subtitle group are combed, and the composition of subtitle group of Phoenix Angel Korean Drama Society and the game rules of virtual community are explained.Then it dynamically constructs and analyzes the production means of division of labor and cooperation and the interactive communication mechanism of multilevel diffusion, and probes into how subtitle group fans participate in the process of production and dissemination of overseas cultural products, and realize the transformation of traditional transmission channels.The participating culture contained in the subtitle group fan group of Phoenix Angel Korean Drama Society has unique intrinsic characteristics: on the subject level, the members of the subtitle group complete the identity construction in the interaction and exert the efficacy of collective wisdom.In the aspect of text, we should rely on the new communication technology to reconstruct the multi-element and individualized text, and on the structural level, the resistance and political power of the subcultural group.The business forces of the "collection" of multiple forces coexist and continue to conflict with the game.The intrinsic characteristics of subtitle group support the connotation of participatory culture.In the process of the development of the subtitle group in the participatory cultural field, there are also problems that cannot be avoided: facing the infringement of copyright torture and commercial capital, relying on scientific and technological power is also restricted, showing the trend of "participation gap" widening.At the same time, the participatory cultural characteristics and influence of this kind of virtual community fans provide reasonable enlightenment for the effective management of the network video media nowadays: on the one hand, the network video media should be good at accumulating the "long tail" effect of the small crowd.On the other hand, we should use the "crowdsourcing mode" to absorb the collective wisdom of the audience and tap the "opinion leader" type audience to form interactive communication.In order to maintain the diversity and flexibility of content production in the situation of active participation of audience.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

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