《爸爸去哪儿》对白寺村“景观”的建构与传播
发布时间：2018-08-25 18:52
【摘要】：湖南卫视亲子互动真人秀节目——《爸爸去哪儿》一经推出便引发了超高的收视率。位于湖南省平江县的白寺村,担任了节目第九期、第十期节目拍摄地的艰巨任务。其中第十期节目城市网收视率达到5.3,成为十二期节目中收视率最高的一期。白寺村的形象也一夜之间被展现在观众眼前。节目播出前白寺村只被极小部分当地人所知,但是节目播出之后,迅速被亿万观众获知,慕“爸爸”之名前往游玩的游客,也呈直线式的增长。白寺村从一个怡然自得的小村落变成万众瞩目的景观,节目的播出使村落、村民的生活以及受众的消费产生了较大的影响。 由于世界已经从“商品的堆积”逐步转变为“景观的庞大堆聚”,而电视媒介正是支配景观产业的主体,在工业时代,商品之所以成为商品是因为它“有用”,但是在媒介时代,商品“被看到”才有消费者青睐。《爸爸去哪儿》的录制使白寺村形成了与真实的白寺村所不尽相同的社会学中的景观。以竹林、水库、溪流、竹筒饭等镜头的运用给受众营造了一个“中国最安静的村庄”,以明星的影响力带动了景观的影响范围。 该节目营造出的景观主要影响着三个主体,主体一是电视节目的受众,主要表现在带来了景观消费,《爸爸去哪儿》节目的播出,为白寺村带来大量的游客。他们从观众变为游客,这一身份的转变主要是：(一)自我身份认同的需要；(二)炫耀性消费的鼓动；(三)电视诱发的无穷欲望。 主体二是白寺村村落的本身,白寺村被景观化之后与之前的真实村落并不完全相同,但是却大力的推动了白寺村的旅游业的发展,从而带动了经济的增长,但是白寺村作为景观消费却存在不足：(一)“爸爸”元素为主导元素；(二)旅游资源单一。 主体三是生活在白寺村里的村民,村民根据是否在景观的白寺村里得到受益选择保护景观或者破坏景观,甚至采用破坏景观的威胁方式来达到自己的某种目的。同时又有大量的外出务工村民选择加入景观中来。
[Abstract]:Hunan Satellite TV's parent-child interactive Reality Show program, where did Dad go, triggered a high ratings rate. Baici Village, located in Pingjiang County, Hunan Province, served as the arduous task of the program's ninth and tenth stages. Among them, the tenth issue of Urban Network reached 5.3, which became the highest rating of the 12 programs. The image of the White Temple Village was displayed overnight in front of the audience. Before the show was broadcast, the village was only known to a very small number of locals, but after it was broadcast, it was quickly revealed to hundreds of millions of viewers that the number of visitors to visit under the name of "Daddy" was also growing in a straight line. Bai Si Village has changed from a small village to a landscape of great attention. The broadcast of the program has had a great impact on the village, the villagers' life and the consumption of the audience. Since the world has gradually changed from "the accumulation of goods" to "the mass accumulation of the landscape", the television media is the main body that dominates the landscape industry. In the industrial age, commodities became commodities because they were "useful". But in the age of the media, goods were "seen" by consumers. The recording of "where did Dad go" made the village form a sociological landscape different from the real one. With the use of bamboo forest, reservoir, stream, bamboo tube rice and so on, the audience has created a "most quiet village in China", and the influence of the stars has driven the scope of the landscape. The landscape created by the program mainly affects the three main bodies. The main body is the audience of the TV program, which mainly shows in the landscape consumption. The broadcast of the "where to Dad" program brings a large number of tourists to the White Temple Village. The transformation of their identity from audience to tourist is mainly as follows: (1) the need of self-identity; (2) the agitation of conspicuous consumption; (3) the endless desire induced by television. The second main body is the village itself of the White Temple Village. After the village was landscaped, the village was not exactly the same as the real village before, but it vigorously promoted the development of the tourism industry of the village, thus driving the economic growth. However, as a landscape consumption, Bai Si Village is deficient: (1) the "father" element is the dominant element; (2) the tourism resources are single. The third part is the villagers who live in the village of Bai Temple. The villagers choose to protect or destroy the landscape according to whether they get the benefit or not, and even use the threat of destroying the landscape to achieve their own purpose. At the same time, there are a large number of migrant workers villagers choose to join the landscape.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222
本文编号：2203790
[Abstract]:Hunan Satellite TV's parent-child interactive Reality Show program, where did Dad go, triggered a high ratings rate. Baici Village, located in Pingjiang County, Hunan Province, served as the arduous task of the program's ninth and tenth stages. Among them, the tenth issue of Urban Network reached 5.3, which became the highest rating of the 12 programs. The image of the White Temple Village was displayed overnight in front of the audience. Before the show was broadcast, the village was only known to a very small number of locals, but after it was broadcast, it was quickly revealed to hundreds of millions of viewers that the number of visitors to visit under the name of "Daddy" was also growing in a straight line. Bai Si Village has changed from a small village to a landscape of great attention. The broadcast of the program has had a great impact on the village, the villagers' life and the consumption of the audience. Since the world has gradually changed from "the accumulation of goods" to "the mass accumulation of the landscape", the television media is the main body that dominates the landscape industry. In the industrial age, commodities became commodities because they were "useful". But in the age of the media, goods were "seen" by consumers. The recording of "where did Dad go" made the village form a sociological landscape different from the real one. With the use of bamboo forest, reservoir, stream, bamboo tube rice and so on, the audience has created a "most quiet village in China", and the influence of the stars has driven the scope of the landscape. The landscape created by the program mainly affects the three main bodies. The main body is the audience of the TV program, which mainly shows in the landscape consumption. The broadcast of the "where to Dad" program brings a large number of tourists to the White Temple Village. The transformation of their identity from audience to tourist is mainly as follows: (1) the need of self-identity; (2) the agitation of conspicuous consumption; (3) the endless desire induced by television. The second main body is the village itself of the White Temple Village. After the village was landscaped, the village was not exactly the same as the real village before, but it vigorously promoted the development of the tourism industry of the village, thus driving the economic growth. However, as a landscape consumption, Bai Si Village is deficient: (1) the "father" element is the dominant element; (2) the tourism resources are single. The third part is the villagers who live in the village of Bai Temple. The villagers choose to protect or destroy the landscape according to whether they get the benefit or not, and even use the threat of destroying the landscape to achieve their own purpose. At the same time, there are a large number of migrant workers villagers choose to join the landscape.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222
【共引文献】
相关博士学位论文 前10条
1 金哲;平面化：后现代文化表征的多维阐释[D];哈尔滨师范大学;2010年
2 杨玲;文化交往论[D];华中科技大学;2010年
3 李长中;文学文本基本问题研究[D];南开大学;2010年
4 廖述务;身体：美学的与实践的[D];福建师范大学;2010年
5 董素青;消费电视[D];福建师范大学;2010年
6 陈明达;多样性与有限性[D];福建师范大学;2010年
7 张梅;另一种现代性诉求[D];山东师范大学;2011年
8 丁可;艺舟双辑：理性与直觉[D];中央美术学院;2011年
9 杜浩;同构与冲突[D];中央美术学院;2011年
10 胡慧华;符号化：当代消费社会批判的一个维度[D];首都师范大学;2011年
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