哈尔滨啤酒主题公园设计
[Abstract]:With the construction of the Middle East Railway, beer was introduced into Harbin and became China's first beer. The development of Harbin beer has a history of 100 years, which is closely related to its heavy beer culture. With the construction of Harbin Beer Museum, the utilization and development of beer resources is also marking a more rational and commercialized way. Nowadays, the ecological environment has aroused worldwide concern. Under the background, taking the construction of Harbin Beer Theme Park as an opportunity, this paper seeks an effective model to inherit beer culture, fit for public recreation, highlight urban characteristics and promote economic development. Cultural connotation, beer-related activities and typical cases, wetland design and so on are studied. Combining with practical examples, the design theory and methods of Harbin Beer Theme Park are systematically discussed. The connotation of beer culture is divided into material, spiritual and regional culture from the cultural attributes. Material culture includes extensive origin culture, scientific and rigorous technology. Culture is an innovative culture that keeps pace with the times; spiritual culture includes a culture of hospitality, Festival and joy-sharing, a culture of "language" on the table, a culture of equality in the broad and affordable expression of beer, a culture of hazy artistic conception and a culture of "black" in beer that is thought-provoking. The most important core of beer culture is the "black" culture in spiritual culture, which is intended to appeal to people to drink moderately, reasonably and healthily. Love life and love life. This paper analyzes the location of the nearby breweries, explores the advantages of beer culture and design freedom, as well as the overweight industrial form and market by investigating the actual cases of Baotou Snow Deer Beer Garden in Inner Mongolia, Zhuangshan Beer Culture Theme Park in Qingdao Henan and Flash Beer Garden in America. Through research and analysis, a set of principles suitable for the design of beer theme parks are summarized, which are based on culture, higher than culture, selection, participation, local conditions, ecological priority, science and technology, landscape innovation, equal care, people-oriented, artistic conception and cultural integration. The design method firstly aims at defining the target orientation and planning content, finding out the problems in the design of beer parks and putting forward the strategies to solve them. Secondly, through the site selection and the analysis of the interior of the base site, it finds out the suitable design scheme and content. The overall planning and design, water and plant landscape design, garden facilities and other design and zoning design, etc. The zoning design also includes five zones: entrance comprehensive service area, theme park, hotel, garden management and reserved land. In the example of the park, the overall layout design of "one center", "two axes" and "five zones" is put forward, that is, taking the "black" culture of beer as the core, the design of recreational and ornamental axis, popular science axis and entrance comprehensive service area, theme area, ornamental and recreational area, garden management area and reserved land area are all-round to meet the beer theme park. A series of social functions, such as popularization of science, cultural display, recreation and entertainment, interactive experience and so on, take into account the follow-up construction and innovation. The design of Harbin Beer Theme Park is based on the design of beer theme parks at home and abroad. By digging deep into the connotation of beer culture, relying on the regional culture of Harbin, the design content is closely integrated.
【学位授予单位】:东北农业大学
【学位级别】:硕士
【学位授予年份】:2016
【分类号】:TU986.2
【相似文献】
相关期刊论文 前1条
1 ;百威英博:放长线钓大鱼[J];成功营销;2011年Z1期
相关会议论文 前1条
1 曲振涛;周方召;周正;;美国AB公司并购哈尔滨啤酒的启示——过度竞争、外资并购与企业改制的一个案例分析[A];中国工业经济研究与开发促进会2005年会暨“产业组织与政府规制”研讨会论文集[C];2005年
相关重要报纸文章 前10条
1 胡艳波邋姜海峰 毛春波;哈尔滨啤酒借助铁路畅销大江南北[N];人民铁道;2007年
2 记者 杨晶;哈尔滨啤酒转身 满足不同偏好消费者需求[N];第一财经日报;2012年
3 记者 李静颖;哈尔滨啤酒借道世界杯 上半年销量增幅20.7%[N];第一财经日报;2010年
4 辛闻;哈尔滨啤酒荣膺双第一[N];黑龙江日报;2004年
5 许云峰;当“世界杯”装满了哈尔滨啤酒[N];中国国门时报;2009年
6 保健时报记者 魏少勋;被哈啤产品伤害五年仍无说法[N];保健时报;2013年
7 宋延涛;哈啤收购一团迷雾[N];经理日报;2004年
8 本报记者 唐振伟;哈尔滨啤酒赞助“世界杯” 开先河是“昏招”还是“棋高一筹”?[N];证券日报;2010年
9 南方日报记者 田志明 彭国华;中文广告杀进世界杯:冒进?奇招?[N];南方日报;2010年
10 实习记者 黄立锋;哈尔滨啤酒18日将截止买卖[N];中国证券报;2004年
相关硕士学位论文 前4条
1 夏丽丽;哈尔滨啤酒拓展俄罗斯远东地区市场战略研究[D];黑龙江大学;2014年
2 洪苗;哈尔滨啤酒主题公园设计[D];东北农业大学;2016年
3 陈敏;哈尔滨啤酒营销策略研究[D];吉林大学;2011年
4 王明斌;美国AB公司对哈啤集团的并购[D];哈尔滨工程大学;2010年
,本文编号:2234736
本文链接:https://www.wllwen.com/wenyilunwen/huanjingshejilunwen/2234736.html