动画衍生服装产品的开发研究

发布时间：2018-06-17 22:24

本文选题：动画 + 动画服装　；参考：《武汉理工大学》2013年硕士论文

【摘要】：动画衍生服装产品是依据动画形象开发的、经过衍生服装设计师设计的、具有穿着功能的动画衍生产品。动画衍生服装产品是动画产业不可或缺的组成部分,对动画经济有着巨大推动作用。欧美及日本已有成熟的衍生服装开发模式,而我国动画衍生服装产品开发尚处于起步阶段。本课题采用综合理论研究、比较研究与案例研究相结合的方法,以动画衍生服装为研究对象,从市场分析、产品定位、衍生开发方法等方面做出系统归纳和分析。文章从动画衍生服装产品开发的市场分析入手,简要介绍了动画衍生服装产品的定义和发展历史。通过国内外发展现状的比较,提出我国衍生服装开发存在的问题。从衍生服装开发的必要性角度,分析衍生服装对经济、文化发展的作用。通过对衍生服装与传统服装的比较,分析衍生服装的优势。衍生服装产品的开发首先需要进行产品定位。文章从产品分类方面,划分产品的使用目的、设计方法、商业合作方式、受众群体,使得衍生服装在开发之初,即具有明确的商品化目的。其次,根据衍生服装产品的开发途径的不同,衍生服装的开发有转化动画服装的手法,复制图案的手法、模拟动物形态的手法、抽象和象征手法,以及对动画形象群的主题式系列设计为手段的开发途径。其中,将动画服装转化为日常服装是衍生服装开发的主要途径。通过对动画服装和日常服装的比较,分析两者的异同点、可转化的范围和转化的方法。而其他的开发途径,则弥补了上述转化方法的不足,拓展了动画形象衍生服装开发的范围。通过动画理论和服装设计基本理论相结合,同时以迪士尼动画、日本商业动画成功的衍生服装开发案例相印证,验证上述开发理论的可行性。本文的创新之处在于：将动画相关理论与服装设计理论结合,探讨具体的衍生开发设计方式。特别是关于抽象与象征手法的运用,及以动画形象群为主题的系列开发。象征手法是在提炼动画形象和性格的基础上,通过对服装廓形和内部结构的重新设计,用服装表情表达动画形象。动画形象群的主题式开发则改变以往单一动画为衍生设计来源的开发方式,将数个具有共性的不同动画中的形象加以归纳和提炼,以服装主题设计的方式予以开发。希望针对衍生服装的开发方式作出新的有益的探索。
[Abstract]:Animation derivative clothing product is developed according to animation image, through derivative clothing designer design, with wearing function animation derivative product. Animation derivative clothing product is an indispensable part of animation industry, which has a huge role in promoting animation economy. In Europe, America and Japan, there are mature models of derivative clothing development, but the development of animation derivative clothing products in China is still in its infancy. This paper adopts the method of comprehensive theory research, comparative study and case study, taking animation derivative clothing as the research object, systematically induces and analyzes from the aspects of market analysis, product positioning, derivative development method and so on. This paper introduces the definition and development history of animation derived clothing product from the market analysis of animation derivative clothing product development. By comparing the present situation of domestic and international development, this paper puts forward the problems existing in the development of derivative clothing in China. From the point of view of the necessity of the development of derivative clothing, this paper analyzes the effect of derivative clothing on the development of economy and culture. Through the comparison between the derivative clothing and the traditional clothing, the advantage of the derivative clothing is analyzed. The development of derivative clothing products needs product orientation first. From the aspect of product classification, this paper divides the purpose of product use, design method, business cooperation mode and audience group, which makes the derivative clothing have a clear purpose of commercialization at the beginning of development. Secondly, according to the different ways of developing derivative clothing products, the development of derivative clothing includes the techniques of transforming animation clothing, copying patterns, simulating animal forms, abstractions and symbolism. As well as the animation image group theme series design as the means of development approach. Among them, it is the main way of derivative clothing development to transform animation clothing into daily clothing. This paper analyzes the similarities and differences between animated clothing and daily clothing, the scope of transformation and the method of transformation. Other ways of development make up for the above-mentioned transformation methods and expand the scope of animation image derivative clothing development. Through the combination of animation theory and basic theory of clothing design, the feasibility of the above development theory is verified by the successful derivative clothing development case of Disney animation and Japanese commercial animation. The innovation of this paper is to combine the theory of animation with the theory of clothing design, and to discuss the specific ways of derivative development and design. Especially about the use of abstraction and symbolism, as well as the development of a series of animation image groups. Symbolism is based on refining the animation image and character, through the re-design of the clothing profile and internal structure, the animation image is expressed by the clothing expression. The themed development of animation image group changes the way that single animation is used as the source of derivative design, summarizes and refines the images of several different animations with commonness, and develops them by the way of clothing theme design. Hope to make a new and beneficial exploration for the development of derivative clothing.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TS941;J218.7

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