大学主页上学校简介的多角度体裁分析

发布时间：2018-03-11 22:02

本文选题：高校简介　切入点：体裁分析　出处：《浙江师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：在过去的十到二十年中,中国的高等教育在实现快速发展的同时,也面临了诸多挑战。高校间日益激烈的生源竞争,使中国的高等教育出现了一些新的发展,包括教育市场化现象。在此背景下,本研究试图通过对中国高校网页上学校简介的分析,从体裁理论的视角来研究高等教育市场化这一问题。本文旨在探究以下三个问题：1、高校简介的语类结构(generic structure)是怎样的?2、高校简介具有什么词汇特征(lexical features)?3、在高校简介中,是否存在体裁混合(genre mixing)这一现象?如果存在的话,这种体裁混合是如何体现的? 本文参照Bhatia的多角度分析模式,从体裁、文本和社会因素三个紧密联系的层面依次对数据进行分析。具体的分析包括语步分析和语类结构分析。研究结果表明,高校简介中确实存在体裁混合现象。体裁(genre)层面的分析显示,高校简介的语步结构包含8个语步且其中的部分语步和宣传性体裁(promotional genre)的语步具有一致性,这正体现了高校简介中的体裁混合现象。基于对每个语步中词块的分析,文本(text)层面的研究进一步发现了体裁混合现象的存在。首先,其页面布局和词汇特征体现了广告体裁的特点。其次,以列举知名校友和行政领导为特点的名人效应在文本中也有显著的体现。再次,本研究选取的30份高校简介,均运用了大量的数据。而大量运用数据则是科技文本中的典型特征。对社会因素(social practice)的分析发现,教育的市场化发展和广告文化的普及是影响高校简介中体裁混合现象的两个主要社会因素。本研究对于体裁分析在高等教育领域的应用有一定的现实意义。此外,本研究有助于提高人们在高校简介等教育类文本阅读方面的批判阅读意识,同时培养人们独立思考的能力。
[Abstract]:In the past 10 to 20 years, while China's higher education has achieved rapid development, it has also faced many challenges. The increasingly fierce competition among colleges and universities has led to some new developments in China's higher education. In this context, this study attempts to analyze the school profiles on the web pages of Chinese colleges and universities. From the perspective of genre theory, this paper studies the marketization of higher education. The purpose of this paper is to explore the following three questions: 1: 1, what is the generic structure in the introduction of colleges and universities? 2. What are the lexical features of college profiles? 3. Is there a phenomenon of genre mixed genre mixing in the introduction of colleges and universities? If so, how does this genre mix manifest itself? Referring to the multi-angle analysis model of Bhatia, this paper analyzes the data from three closely related levels of genre, text and social factors, including step analysis and category structure analysis. The results show that there does exist the phenomenon of genre mixing in university profiles. The analysis of genreist level shows that the structure of language steps in college profiles consists of 8 steps and some of them are consistent with those of promoting genreism. Based on the analysis of lexical chunks in each step, the study of text text level further found the existence of genre blending. The page layout and lexical features reflect the characteristics of advertising genre. Secondly, the celebrity effect, which is characterized by enumerating famous alumni and administrative leaders, is also evident in the text. Thirdly, 30 college profiles are selected in this study. A lot of data are used, and a lot of data is a typical feature of the scientific and technological texts. The analysis of social factors and social practices found that, The market-oriented development of education and the popularization of advertising culture are two main social factors which affect the mixed phenomenon of genre in the introduction of colleges and universities. This study is of practical significance to the application of genre analysis in the field of higher education. In addition, this study is helpful to improve the awareness of critical reading in the reading of educational texts, such as university profiles, etc. At the same time, train people's ability to think independently.
【学位授予单位】：浙江师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H15

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