中国商标淡化争议的符号语言学分析
发布时间：2018-10-11 08:47
【摘要】：本论文旨在通过运用语言学工具包及符号学方法对商标淡化进行综合系统地分析。商标淡化指的是驰名商标显著性的严重削弱或丧失。无论从法理学角度还是经济学角度，商标淡化理论的正当性均可得到论证。淡化的判断标准对于判案一直是个难点，而符号语言学的分析恰好可在这一领域发挥作用，从语音，词汇的内在构成，字体，语义，整体图案设计等方面进行测评,从而对争议商标的淡化程度或者相似程度，提供专业性的指导意见，供法官参考。 本论文采取定性的描述性研究方法，对中国的商标淡化现象进行全方位系统的符号语言学分析。在前人相关研究的基础上，通过对中国商标淡化的重新定义和分类，，发现不同类型的商标（即图形商标，文字商标，和组合商标）所需的语言学分析方法不同。传统的单层面语言学分析方法未考虑到符号学层面的分析而不适用于研究商标淡化。因而需要构建一个新的分析框架以便将多层面的语言学、符号学分析及法学分类结合起来。该分析框架贯穿整篇论文，有效分析了中国的商标淡化案件。 本文通过法律数据库的使用，对样本案例进行分类分析，并通过问卷调查的方式支持并验证了符号语言学分析方法的科学性和可行性。 本文的研究只是一个新的尝试，希望通过本文能在商标领域促进语言学与法学的跨领域合作和进一步的发展。
[Abstract]:The purpose of this thesis is to make a comprehensive and systematic analysis of trademark dilution by using linguistic toolkits and semiotic methods. Trademark dilution refers to the serious weakening or loss of well-known trademark. Whether from the angle of jurisprudence or economics, the legitimacy of trademark dilution theory can be proved. The criterion of desalination has always been a difficult point to judge a case, and the analysis of symbolic linguistics can play a role in this field. It can be evaluated from the aspects of pronunciation, inherent composition of vocabulary, font, semantics, overall pattern design, and so on. Thus, the degree of dilution or similarity of trademark disputes, provide professional guidance for the reference of judges. This thesis adopts a qualitative and descriptive approach to analyze the trademark dilution phenomenon in China. On the basis of previous studies, it is found that different types of trademarks (i.e. graphic trademark, character trademark, and combined trademark) need different linguistic analysis methods through the redefinition and classification of Chinese trademark desalination. The traditional single-level linguistic analysis does not take the semiotic analysis into account and is not suitable for trademark desalination. Therefore, a new analytical framework is needed to combine multidimensional linguistics, semiotics analysis and legal classification. This analysis framework runs through the whole paper and effectively analyzes the trademark dilution cases in China. Through the use of the legal database, this paper classifies the sample cases, and supports and verifies the scientific nature and feasibility of the symbolic linguistics analysis method by means of questionnaire survey. The research of this paper is only a new attempt. It is hoped that this paper can promote the cross-domain cooperation and further development of linguistics and law in the field of trademark.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136
本文编号：2263570
[Abstract]:The purpose of this thesis is to make a comprehensive and systematic analysis of trademark dilution by using linguistic toolkits and semiotic methods. Trademark dilution refers to the serious weakening or loss of well-known trademark. Whether from the angle of jurisprudence or economics, the legitimacy of trademark dilution theory can be proved. The criterion of desalination has always been a difficult point to judge a case, and the analysis of symbolic linguistics can play a role in this field. It can be evaluated from the aspects of pronunciation, inherent composition of vocabulary, font, semantics, overall pattern design, and so on. Thus, the degree of dilution or similarity of trademark disputes, provide professional guidance for the reference of judges. This thesis adopts a qualitative and descriptive approach to analyze the trademark dilution phenomenon in China. On the basis of previous studies, it is found that different types of trademarks (i.e. graphic trademark, character trademark, and combined trademark) need different linguistic analysis methods through the redefinition and classification of Chinese trademark desalination. The traditional single-level linguistic analysis does not take the semiotic analysis into account and is not suitable for trademark desalination. Therefore, a new analytical framework is needed to combine multidimensional linguistics, semiotics analysis and legal classification. This analysis framework runs through the whole paper and effectively analyzes the trademark dilution cases in China. Through the use of the legal database, this paper classifies the sample cases, and supports and verifies the scientific nature and feasibility of the symbolic linguistics analysis method by means of questionnaire survey. The research of this paper is only a new attempt. It is hoped that this paper can promote the cross-domain cooperation and further development of linguistics and law in the field of trademark.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136
本文编号：2263570
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