基于修辞资源的中美企业使命对比分析

发布时间：2021-05-09 04:02

　　近年来,越来越多的企业家开始认识到编写高质量使命的重要性。基于优化后的修辞资源理论框架,本文用定性和定量的研究方法,对比分析了2018年世界财富500强表单中各20家中企和美企的使命陈述。结果研究表明:中国企业和美国企业在修辞资源的建构和诉诸层面差异较大,在话题内容和美学层面差异较小。在使命建构层面,差异主要体现于标题结构和篇章结构。在修辞诉诸层面,美企在道德诉诸方面更注重“同质”,而与美企相比,中企则在情感诉诸方面对“承诺”的关注不足。在使命话题内容层面,中美企业都会在使命陈述中提出“诚实”,“创新”等相同的主张,但也有自身独有的主张。在修辞美学层面,中国企业使用的修辞格更丰富,包括语法修辞和词汇修辞,而美企大多使用语法修辞。本研究将修辞资源理论与使命陈述结合,进一步丰富了修辞资源理论,以及增加了商务文本研究的多样性。同时,本研究能对后期的使命陈述编写提供参考,帮助企业家编写出质量更高,更有说服力的使命陈述。 

【文章来源】：四川外国语大学重庆市

【文章页数】：102 页

【学位级别】：硕士

【文章目录】：
摘要
Abstract
Acknowledgements
Chapter One Introduction
    1.1 Motivation
    1.2 Objectives and Significance
    1.3 Methodology
    1.4 Layout
Chapter Two Literature Review
    2.1 Studies on Mission Statements
        2.1.1 Definition and Content Analysis
        2.1.2 Exploration of Missions’Quality and Writing
        2.1.3 Relationship between Corporate Mission and Performance
        2.1.4 Missions Analysis in Particular Industries
        2.1.5 Review Studying
    2.2 Studies on Rhetorical Resources
        2.2.1 Previous Studies of Rhetorical Resources in Missions
        2.2.2 Previous Studies of Rhetorical Resources in Business Texts
        2.2.3 Previous Studies of Rhetorical Resources in Other Texts
    2.3 Summary
Chapter Three Theoretical Framework
    3.1 Framework of Rhetorical Resources
        3.1.1 Argument
        3.1.2 Arrangement
        3.1.3 Aesthetics
        3.1.4 Appeals
    3.2 Framework of Ethos and Pathos Analysis
        3.2.1 Five Aspects of Ethos
        3.2.2 Eight Aspects of Pathos
    3.3 Application of the Two Theories
        3.3.1 The Four Main Principles
        3.3.2 The Hierarchical Structures of Four Principles
Chapter Four Analysis of Chinese and American Corporations’Missions
    4.1 Research Questions
    4.2 Data Collection
    4.3 Data Analysis
        4.3.1 Argument in Corporate Missions
        4.3.2 Arrangement in Corporate Missions
        4.3.3 Aesthetics in Corporate Missions
        4.3.4 Appeals in Corporate Missions
    4.4 Discussion
        4.4.1 The Common and Unique Propositions
        4.4.2 Differences in Subheads Patterns and Discourse Structure
        4.4.3 The Figures of Speech and Their Effects
        4.4.4 The Preferred Factors in Appeals
    4.5 Summary
Chapter Five Conclusion
    5.1 Major Findings
    5.2 Implications of the Study
    5.3 Suggestions and Limitations
References
Appendix
    Appendix Ⅰ The Mission of Home Depot
    Appendix Ⅱ The Mission of Northrop Grumman
    Appendix Ⅲ The Mission of John Deer
    Appendix Ⅳ The Mission of P&G
    Appendix Ⅴ The Mission of Hair Group
    Appendix Ⅵ The Mission of Evergrande
    Appendix Ⅶ The Mission of China State Construction
    Appendix Ⅷ The Mission of Bank of China
    Appendix Ⅸ The Mission of CITIC Group



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