传播学视域下汉语国际教育传播媒介研究

发布时间：2018-01-16 18:00

本文关键词：传播学视域下汉语国际教育传播媒介研究　出处：《山东大学》2016年硕士论文　论文类型：学位论文

【摘要】：汉语国际教育作为一项语言与文化传播活动,要想在世界范围内产生重要影响,势必需要借助各种传播媒介的力量。现代社会正是新媒体时代,各种新型媒介手段层出不穷、变化多端,只有充分了解每种媒介的运作原理、传播规律才能恰当地利用各种传播媒介开展汉语国际教育,从而取得最佳的传播效果。本文将汉语国际教育置于传播学视域下进行研究,运用传播学相关理论及媒介分析的原则,对汉语国际教育传播媒介的传播方式、媒介与受众的互动关系等进行分析,理清了各种媒介的特性和优缺点,指出了在选择和使用媒介时的注意事项,提出了对媒介进行因势利导的有效措施,文章共分为以下六个章节：第一章为绪论,主要介绍了本文的研究缘起、研究意义、研究对象和研究方法,并对已有的相关研究进行了回顾与梳理。第二章介绍了汉语国际教育的发展现状并从传播学角度对汉语国际教育进行了分析。汉语国际教育是一项语言和文化的传播活动,包括人际传播、组织传播和大众传播三种类型。然后运用拉斯韦尔的“5W”模式分别对汉语国际教育的传播主体、传播内容、传播媒介、受众、传播效果进行了解读。第三章介绍了多位学者的媒介分析原则,并对印刷媒介、电子媒介、网络媒介及移动媒介等媒介类型在汉语国际教育中的应用情况进行了分析,发现大众传播媒介,尤其是教材、广播、电视和互联网已经成为我国开展汉语国际教育不可或缺的重要依托,已经成为汉语在国际范围内推广的主要助推器。第四章以教材和广播为例,对汉语国际教育传播媒介的传播方式进行了分析,发现媒介都有自己独特的传播方式,这些传播方式在汉语如何有效传播和受众语言习得方面各有利弊。教材的平面传播和延时传播使其具有了很强的选择性和可控性,但同时也带来了克服弃取力量弱和内容滞后等弊端。广播的听觉传播和线性传播使其生动可感、覆盖面广,却也存在不可控和缺乏视觉直观性等不足。本文在此基础上,提出了合理利用教材和广播等媒介的一些切实可行的措施。第五章从媒介与受众的互动关系入手,分别对教材、广播、电视及互联网等媒介与受众的互动关系进行了分析,发现教材、广播、电视等传统媒介由于不具备通信功能,与受众的互动远远比不上互联网方便快捷。但是,它们都存在与受众互动不足、互动方式单一等问题,进而提出了通过整合多种媒介、拓宽互动渠道等方式增加与受众的多途径、多样性互动的建议。第六章为总结部分,回顾了本研究的主要内容,并进一步提出了优化传播内容、提高汉语国际教育工作者媒介素养等建议。
[Abstract]:Chinese international education as a language and cultural communication activities, in order to have an important impact in the world, it is necessary to rely on the power of various media. Modern society is the era of new media. A variety of new media means emerge in endlessly, only fully understand the operating principles of each medium, the dissemination law can properly use various media to carry out Chinese international education. In order to achieve the best communication effect. This paper puts the Chinese international education in the field of communication for research, using the relevant theory of communication and media analysis principles, to Chinese international education media communication. Through the analysis of the interactive relationship between the media and the audience, this paper clarifies the characteristics, advantages and disadvantages of various media, points out the matters needing attention in choosing and using the media, and puts forward effective measures to guide the media in accordance with the situation. The article is divided into the following six chapters: the first chapter is an introduction, mainly introduces the origin of this study, research significance, research object and research methods. The second chapter introduces the development of Chinese international education and analyzes the Chinese international education from the perspective of communication. Chinese international education is a language and culture. Dissemination activities. It includes three types: interpersonal communication, organizational communication and mass communication. Then, the main body, content, media and audience of Chinese international education are analyzed by using Lasswell's "5W" model. The third chapter introduces the media analysis principles of many scholars, and the print media, electronic media. This paper analyzes the application of network media and mobile media in Chinese international education, and finds out that mass media, especially teaching materials and broadcasting. Television and Internet have become an indispensable support for Chinese international education in China, and have become the main booster for the international promotion of Chinese. Chapter 4th takes teaching materials and radio as an example. This paper analyzes the communication methods of Chinese international educational media and finds that the media have their own unique modes of communication. These modes of communication have their own advantages and disadvantages in the effective communication of Chinese and the acquisition of language by the audience. The plane propagation and delayed propagation of the teaching materials make them highly selective and controllable. But at the same time, it also brings some disadvantages, such as weak forgone force and lagging content. The audio transmission and linear transmission of broadcasting make it vivid and wide coverage. However, there are some shortcomings such as uncontrollable and visual intuitionism. On this basis, this paper puts forward some practical measures for the rational use of media, such as teaching materials and broadcasting. Chapter 5th starts with the interaction between media and audience. This paper analyzes the interaction between teaching materials, radio, television and Internet, and finds that the traditional media, such as textbooks, radio, television and so on, do not have communication function. The interaction with the audience is far less convenient than the Internet. However, they all have problems such as insufficient interaction with the audience, single interaction mode and so on, and then put forward the integration of a variety of media. Expanding the channels of interaction and other ways to increase the diversity of interaction with the audience. Chapter 6th as the summary part, reviewed the main contents of this study, and further put forward the optimization of the content of communication. Suggestions on how to improve the Media Literacy of Chinese International educators.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：H195

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