微传播环境下我国网络流行语论析

发布时间：2018-06-12 11:18

本文选题：微时代 + 微传播　；参考：《现代传播(中国传媒大学学报)》2016年07期

【摘要】：基于移动互联网的微博、微信、微视频、客户端等日益流行,微传播急剧改变着中国的传播生态和舆论格局,也改变着人们的思维习惯和语言表达方式。微传播时代的到来把我们带入了一个以普通大众日常活动及其感受满足来实现当下生活意义的"微时代"。文章分析了微传播对话语生产的影响,探讨了微传播环境下我国网络流行语的生产与传播机制,发掘了网络流行语背后的生产动因,在此基础上,阐述了微传播环境下网络流行语的价值意义并对其予以反思。
[Abstract]:Weibo, WeChat, micro-video and client based on mobile Internet are becoming more and more popular. Microcommunication is changing the communication ecology and public opinion pattern of China, as well as people's thinking habits and language expression. The arrival of the era of microcommunication has brought us into a "micro-era" in which the ordinary people's daily activities and their feelings are satisfied to realize the meaning of the present life. This paper analyzes the influence of microcommunication on discourse production, probes into the production and dissemination mechanism of Chinese network catchwords under the microcommunication environment, and explores the reasons behind the production of network buzzwords. This paper expounds the value and significance of network buzzwords in microcommunication environment and reflects on them.
【作者单位】：厦门大学新闻传播学院;
【基金】：教育部人文社会科学研究基金青年项目“海外华文传媒与中国软实力建设研究”(项目编号:10YJC860053) 中央高校基本科研业务费专项资金资助项目“海外华文传媒与中国软实力建设研究”(项目编号:0101-ZK1006)的研究成果
【分类号】：G206;H136

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