提升传统主流媒体对在校大学生影响力的路径研究——以昆明地区为例

发布时间：2018-07-06 18:40

本文选题：传统主流媒体 + 在校大学生　；参考：《传媒》2017年10期

【摘要】：本文通过科学的配比抽样模型得出样本数量和具体人群配额,以问卷调查的方式,选取了云南大学、云南师范大学、昆明理工大学、云南财经大学、昆明医科大学、西南林业大学、云南中医学院、云南农业大学、云南民族大学、云南艺术学院等10所高校的在校大学生作为特定目标人群,探讨包括移动互联网等新媒体兴起的情况下,传统主流媒体的形式、内容等对大学生思维习惯、行动力等方面的冲击和影响,获得基础数据,在此之上对数据进行归纳、整理、挖掘,再辅以深访,最终形成结论性报告,揭示传统主流媒体对在校大学生的影响力,并就其实践操作提出具有可行性的建议和意见。
[Abstract]:In this paper, the quantity of samples and the quota of the specific population are obtained by the scientific proportion sampling model. By the way of questionnaire survey, we choose the Yunnan University, Yunnan Normal University, Kunming University of Science and Technology, Yunnan University of Finance and Economics, the Kunming Medical University, the Southwest Forestry University. As a specific target group, 10 colleges and universities, as a specific target group, discuss the impact and influence of the traditional mainstream media forms and contents on the thinking habits and action power of college students, including the emergence of new media such as mobile Internet, and obtain basic data. On this basis, the data are summarized, collated, excavated, and the most important. Finally, a concluding report was formed to reveal the influence of traditional mainstream media on college students and put forward feasible suggestions and suggestions on its practical operation.
【作者单位】：云南财经大学传媒学院;
【基金】：云南财经大学科学研究项目“云南大众传媒对在校大学生的影响力研究”(项目编号:YC2011B16)的研究成果之一
【分类号】：G206;G645.5

【参考文献】