泰山周边农村旅游发展问题研究

发布时间：2018-03-18 11:05

本文选题：泰山　切入点：农村旅游　出处：《山东农业大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着我国经济社会的持续发展和人民群众收入的不断增长,国内旅游业蓬勃发展,农村旅游以其经济性、便利性、参与性强和文化底蕴深厚等优势和特色受到广大游客的青睐,发展迅速。农村旅游越来越受到青睐和推崇的同时也引起了政府、专家和学者们的注意,本文就近年来国内外关于农村旅游的研究进展进行了简要梳理。泰山周边农村依托丰富的旅游资源和独特的区位优势,积极发展农村旅游,取得了初步成效,对调整农村产业结构、增加农民收入、丰富泰山大旅游内涵、推进新型城镇化具有重要的现实意义。但由于泰山周边农村旅游起步较晚,处于初级阶段,规模小、档次低、作用发挥不充分,在规划引领、市场化运营、配套设施建设、政策环境等方面还存在一些明显的不足和问题。泰山周边各级政府把发展农旅游作为了加强农村工作、惠及农民增收的重要举措,着力进行引导和推动,努力促进泰山周边农村旅游业的统筹协调推进和科学发展。鉴于此,本文着重以泰山周边农村旅游发展的做法和成效以及存在的问题为切入点,以规模经济理论、新公共服务理论和服务价值论为基础,采用文献分析、实地调研和问卷调查相结合、案例分析和比较分析等方法,阐述了旅游强村带动模式、旅游大项目带动模式、农业特色优势产业带动模式的界定、特征、趋势以及对三种模式的评价。笔者还对三种模式的几个具体案例的发展概况、管理与运行机制、提供的旅游产品、发展成效及贡献等情况进行实地考察,并比较分析了三种农村旅游发展模式的特征、使用条件和适用范围。笔者以泰安市泰山区为标本,通过对农村旅游经营户和游客设计调查问卷,对农村旅游发展进行实地调查,调查内容涵盖了农村旅游经营户基本情况、农村旅游经营情况、经营户对农村旅游发展评价和需求情况、农村旅游游客基本情况、游客对农村旅游的了解情况和出行计划、游客对农村旅游的需求、意愿实现程度及评价。调查结果显示,经营户和游客对农村旅游发展的满意度有待提高,政府、市场中介服务组织在泰山周边农村旅游发展中的作用还有待于进一步发挥,农村旅游发展环境还需进一步改善和提升。论文最后针对泰山周边农村旅游发展中存在的问题,结合当地实际情况,提出了统一规划泰山周边农村旅游产业布局;提升农村旅游市场运营水平;统一和提升服务标准;提升产业发展配套能力;健全完善落实发展扶持政策等加快泰山周边农村旅游快速健康发展的对策措施。本研究的结论是目前泰山周边农村地区农村旅游发展过程中,较为全面地考虑经营者和游客的现实需要和未来需求,统筹考虑政府引导、支持和市场起决定作用两个方面,加以科学研究分析所取得的一定成果,以期为今后泰山周边农村地区旅游发展提供一定的参考和借鉴。
[Abstract]:With the sustained development of our country's economy and society and the continuous increase of the people's income, the domestic tourism industry is booming. The rural tourism is favored by the vast number of tourists because of its advantages and characteristics, such as economy, convenience, strong participation and profound cultural background. Rural tourism is getting more and more popular and popular, but it has also attracted the attention of the government, experts and scholars. This paper briefly reviews the research progress of rural tourism at home and abroad in recent years. Relying on abundant tourism resources and unique location advantages, the rural areas around Mount Tai have actively developed rural tourism and achieved initial results. It is of great practical significance to adjust the rural industrial structure, increase the farmers' income, enrich the tourism connotation of Mount Tai, and promote the new urbanization. However, the rural tourism around Mount Tai starts late, is in the primary stage, has a small scale and a low grade. There are still some obvious deficiencies and problems in planning, market operation, supporting facilities construction, policy environment and so on. The governments around Mount Tai regard the development of agricultural tourism as a way to strengthen rural work. The important measures to increase farmers' income have focused on guiding and promoting efforts to promote the overall and coordinated promotion and scientific development of rural tourism around Mount Tai. Based on the theory of scale economy, the theory of new public service and the theory of service value, this paper focuses on the practice and effect of rural tourism development around Mount Tai as well as the existing problems, and adopts literature analysis, which is based on the theory of scale economy, new public service theory and service value theory. Combining field investigation with questionnaire survey, case analysis and comparative analysis, this paper expounds the definition and characteristics of tourism strong village driving mode, tourism big project driving mode, agricultural characteristic advantage industry driving mode, and so on. The author also makes a field study of the development of several specific cases of the three models, the management and operation mechanism, the tourism products provided, the development results and contributions, etc. This paper compares and analyzes the characteristics, conditions and applicable scope of three rural tourism development models. Taking Tai'an Mountain area as a specimen, the author carries out a field investigation on rural tourism development through designing a questionnaire for rural tourism operators and tourists. The survey covers the basic situation of rural tourism operators, the management of rural tourism, the evaluation and demand of rural tourism development by operators, the basic situation of rural tourism tourists, the understanding and travel plans of tourists on rural tourism, The results of the survey show that the satisfaction of operators and tourists to the development of rural tourism needs to be improved. The role of market intermediary service organizations in the development of rural tourism around Mount Tai still needs to be further developed, and the development environment of rural tourism needs to be further improved and promoted. Finally, the paper aims at the problems existing in the development of rural tourism around Mount Tai. According to the local conditions, the paper puts forward a unified plan for the layout of rural tourism industry around Mount Taishan, raising the level of rural tourism market operation, unifying and upgrading the service standard, enhancing the supporting capacity of industrial development, and promoting the development of rural tourism industry. Improve and implement the development support policy and other countermeasures to accelerate the rapid and healthy development of rural tourism around Mount Tai. The conclusion of this study is that in the process of rural tourism development around Mount Tai, To consider the realistic and future needs of operators and tourists in a more comprehensive way, to consider as a whole the two aspects of government guidance, support and the decisive role of the market, and to carry out scientific research and analysis of the certain results achieved, In order to provide certain reference and reference for the tourism development of rural areas around Mount Tai in the future.
【学位授予单位】：山东农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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