基于游客感知的宜春禅宗文化旅游开发评价及模式研究

发布时间：2018-04-16 16:27

本文选题：游客感知 + 宗教文化旅游　；参考：《江西财经大学》2017年硕士论文

【摘要】：宗教文化旅游是当今旅游业中的必不可少的一环,吸引着众多游客的目光,而禅宗文化旅游便是其中的一朵奇葩。科学合理的宗教旅游开发模式,既能促进经济发展,又能增强文化软实力,在理论和实践上都具有重要研究意义。本文在国内外有关禅宗文化旅游开发的行业实践和学术研究的基础上,在全民休闲时代的背景下,依据可持续旅游理论、马斯洛需求层次理论、品牌管理理论、体验经济理论,以禅宗圣地宜春的禅宗文化旅游开发的评价及模式创新为研究对象,通过专家咨询法和内容分析法,建立禅宗文化的游客感知模型及禅宗文化旅游开发的评价指标体系,并进行实证分析和问题诊断,在此基础上构建出案例地禅宗文化旅游开发的创新模式。研究发现,宜春禅宗文化资源具有分布广泛、文化质量高、复合型强等优势,且禅宗文化旅游形成了一定规模;但开发效果并不令人满意,存在禅文化保护不够、禅宗品牌知名度低、文化传播不到位、旅游产品层次低、旅游解说效果欠佳、游客参与少等六大问题;而宜春禅宗文化旅游开发的提升则需从六方面入手,即建立禅宗文化的保护机制(Culture Protection)、进行宜春禅宗品牌管理(Brand Presentation)、传播宣扬禅宗文化(Culture Propaganda)、丰富禅宗文化产品体系(Cultural Products)、优化旅游解说系统(Tourism Persuasion)、增加游客参与(Tourists’Participation),即6P开发模式。本文希望6P模式能为国内类似的宗教旅游开发模式提供参考,同时也可为国内外宗教文化旅游的研究提供一个新的视角。
[Abstract]:Religious and cultural tourism is an indispensable link in the tourism industry, attracting the attention of many tourists, and Zen culture tourism is one of the wonderful flowers.The scientific and reasonable development mode of religious tourism can not only promote the economic development but also enhance the soft power of culture. It is of great significance in both theory and practice.On the basis of the industry practice and academic research of Zen culture tourism development at home and abroad, this paper, under the background of the leisure time of the whole people, according to the theory of sustainable tourism, Maslow's hierarchy of demand theory, brand management theory, experience economy theory,Taking the evaluation and model innovation of Zen culture tourism development in Yichun as the research object, this paper establishes the tourist perception model of Zen culture and the evaluation index system of Zen culture tourism development through the method of expert consultation and content analysis.On the basis of empirical analysis and problem diagnosis, an innovative model of the development of Zen culture tourism is constructed.It is found that the cultural resources of Yichun Zen sect have the advantages of wide distribution, high cultural quality and strong compound type, and the Zen culture tourism has formed a certain scale, but the development effect is not satisfactory, and the Zen culture protection is not enough.There are six major problems, such as low popularity of Zen brand, lack of cultural dissemination, low level of tourism products, poor effect of tourism interpretation and less participation of tourists. However, the promotion of Zen culture tourism development in Yichun should be started from six aspects.That is, to establish the protection mechanism of Zen culture, to carry out brand management of Yichun Zen, to spread and propagate Zen culture, to enrich the product system of Zen culture, to optimize tourism interpretation system and to increase the participation of tourists in Touristas participation, that is, 6p development model.This paper hopes that the 6P model can provide a reference for similar religious tourism development models in China and also provide a new perspective for the study of religious and cultural tourism at home and abroad.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B946.5;F592.7

【参考文献】