哈尔滨松江湿地生态旅游市场开发研究

发布时间：2018-05-06 04:18

本文选题：哈尔滨市 + 松江湿地　；参考：《东北林业大学》2014年硕士论文

【摘要】：湿地是人类生存发展重要的生态环境和自然资源,是保障国家、全球生态安全和经济社会可持续发展的重要战略资源,是功能独特而不可替代的自然综合体。正是由于这个原因,湿地的研究受到各国政府、科研机构及社会各届的关注,己经成为全世界的热点和焦点。生态学、地理学、旅游学、遥感学、经济数学等诸多学科的加入,使之成为一个交叉学科。本文以松花江湿地哈尔滨段生态旅游资源为研究对象,在全面调查、广泛收集相关资料的基础上,采用调查分析法、层次分析法、旅游图表法、聚类分析法、统计等研究方法,通过对哈尔滨松江湿地生态旅游市场各方面的研究,旨在对城市边缘型湿地生态旅游的基本理论和实践进行探讨。 (1)松江湿地生态旅游资源评价。介绍研究区域地理区位、区域概况和动植物资源等基本情况,以《旅游资源分类、调查与评价》为参考,对松江湿地的生态旅游资源进行分类,对松江湿地的生态旅游构成进行分析,并对生态旅游资源进行定性评价。 (2)对哈尔滨市游客的客源市场进行分析。分析哈尔滨市近几年的旅游经济数据,利用地理集中指数研究哈尔滨市国内客源市场的相关情况,使用转移-份额分析法对哈尔滨市入境游客客源市场进行分析,并作出评价。 (3)对松江湿地游客的客源市场、游客心理和行为等方面进行分析评价。以哈尔滨市松江湿地的调查问卷为基础,首先对湿地游客的人口学特征进行了分析；然后对松江湿地游客客源市场结构以及游客花费进行了研究,根据问卷设置问题对游客的心理和行为两大方面进行了相关研究。 (4)因地制宜的制定松江湿地生态旅游资源的市场开发利用策略,根据以上的研究内容,对旅游资源进行了SWOT分析,确定了松江湿地旅游开发的市场细分以及定位,并从产品、价格、分销渠道和营销四个方面提出了相关策略。
[Abstract]:Wetland is an important ecological environment and natural resources for human survival and development. It is an important strategic resource to ensure national, global ecological security and sustainable economic and social development. It is a unique and irreplaceable natural complex. For this reason, wetland research has attracted the attention of governments, scientific research institutions and society, and has become the focus of the world. Ecology, geography, tourism, remote sensing, economic mathematics and many other disciplines, so that it becomes an interdisciplinary subject. This paper takes the ecological tourism resources of Harbin section of Songhua River wetland as the research object. On the basis of comprehensive investigation and extensive collection of relevant data, this paper adopts the methods of investigation analysis, analytic hierarchy process, tourism chart, cluster analysis, statistics, etc. The basic theory and practice of urban edge wetland ecotourism are discussed through the study of various aspects of Harbin Songjiang wetland ecotourism market. Evaluation of Songjiang Wetland Eco-tourism Resources. This paper introduces the basic situation of studying regional geographical location, regional general situation and animal and plant resources, and classifies the ecotourism resources of Songjiang wetland with the reference of Tourism Resources Classification, investigation and Evaluation. The ecotourism composition of Songjiang Wetland is analyzed and the ecotourism resources are evaluated qualitatively. 2) analyze the tourist market of Harbin. This paper analyzes the tourist economic data of Harbin in recent years, studies the relative situation of domestic tourist market in Harbin by using geographical concentration index, and analyzes and evaluates the inbound tourist market of Harbin with the method of transfer-share analysis. 3) to analyze and evaluate the tourist market, psychology and behavior of tourists in Songjiang Wetland. Based on the questionnaire of Songjiang Wetland in Harbin, the demographic characteristics of wetland tourists are analyzed firstly, and then the structure of tourist market and the cost of tourists in Songjiang Wetland are studied. The psychological and behavioral aspects of tourists were studied according to the questionnaire questions. According to the above research contents, the SWOT analysis of tourism resources is carried out, and the market segmentation and positioning of the tourism development of Songjiang wetland are determined, and the products are obtained from the view of the products. Price, distribution channels and marketing put forward four aspects of the relevant strategies.
【学位授予单位】：东北林业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F205;F592.7

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