黔东南州民族文化资源与旅游资源整合开发研究

发布时间：2018-06-12 18:55

  本文选题：民族文化资源 + 旅游资源　； 参考：《中国农业资源与区划》2017年09期

【摘要】：[目的]立足于黔东南州民族文化资源与旅游资源整合开发现状调查,探讨民族文化资源与旅游资源整合开发对策,以期为黔东南州民族文化旅游发展提供借鉴。[方法]文章采用实地调查法和问卷调查法对黔东南州民族文化资源与旅游资源整合开发现状进行调研,了解黔东南州旅游市场游客满意度、民族文化元素对旅客的吸引力和游客对民族文化元素的期待程度。[结果]在对黔东南州旅游市场游客满意度调查的11个项目中,游客满意度较高的是景区规划、路标指示和演出项目,满意度较低的是交通状况、产品开发、购物环境和产品定价;游客对这11个调查项目的满意度评价主要集中在"一般"和"满意"水平。给游客带来较强吸引力的民族文化元素主要包括手工艺活动、周边自然风光、民族特色食品、民族建筑、民族传说与乡村民风和民族服饰及饰品。在实际调查中对游客吸引力最大的是民族风俗和手工艺活动,分别有72%和70%的游客选择了这两项。旅游者对少数民族地区饮食文化与生活习俗的期待程度最高,占比达到51%和53%;对于节庆氛围、宗教文化、远古文化和婚庆习俗的期待程度相对较低。[结论]黔东南州拥有丰富的民族文化资源,具有与旅游资源整合开发的突出优势,但当前其优势尚未被充分利用。通过整合开发,黔东南州民族文化资源可以得到充分挖掘,进一步增加黔东南州旅游与经济活力,提高黔东南州民族文化旅游影响力。
[Abstract]:[objective] based on the investigation of the present situation of the integration and development of ethnic cultural resources and tourism resources in Qiandongnan Prefecture, the countermeasures for the integration and development of ethnic cultural resources and tourist resources are discussed in order to provide reference for the development of ethnic culture tourism in Qiandongnan Prefecture. [methods] the present situation of the integration and development of ethnic cultural resources and tourism resources in Qiandongnan Prefecture was investigated by field investigation and questionnaire survey to understand the tourist satisfaction of tourism market in Qiandongnan Prefecture. The attraction of the elements of national culture to tourists and the degree of expectation of tourists to the elements of national culture. [results] among the 11 items surveyed on tourist satisfaction of tourist market in Qiandongnan prefecture, the tourist satisfaction was higher than that of scenic area planning, signpost indication and performance project, and the lower satisfaction was traffic condition and product development. Shopping environment and product pricing; tourists' satisfaction evaluation of the 11 survey items mainly focused on the "general" and "satisfactory" levels. The elements of national culture which bring strong attraction to tourists mainly include handicraft activities, surrounding natural scenery, food with ethnic characteristics, national architecture, national legends and rural folk customs, national costumes and ornaments. The national customs and handicraft activities were the most attractive to tourists in the actual survey. 72% and 70% of the tourists chose these two items respectively. Tourists had the highest expectation of food culture and life customs in minority areas, accounting for 51% and 53%, while the expectation degree of festival atmosphere, religious culture, ancient culture and wedding custom was relatively low. [conclusion] Qiandongnan prefecture has abundant national cultural resources and outstanding advantages of integrating with tourism resources, but its advantages have not been fully utilized at present. Through the integrated development, the national cultural resources of Qiandongnan Prefecture can be fully excavated, the tourism and economic vitality of Qiandongnan Prefecture can be further increased, and the influence of ethnic Culture Tourism in Qiandongnan Prefecture can be enhanced.
【作者单位】： 凯里学院;
【基金】：凯里学院重点课题“基于协同创新的少数民族非物质文化遗产传承人培养模式研究”(S1507)
【分类号】：F592.7;G127

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